The representation of the business describes on the one hand the goals targeted by the action of organizing, and on the other hand, the operating process actually set up for the organisation. The first representation, cartography of processes, sums up the objectives of the organisation, in line with the comprehension of markets and activities that compose the business and the raison d’être of the company: what the company looks to mastering as to exist (see "PAPCAR Goals and Processes").