WEAKNESSES: - IS is not centralized - Too much products put stress on delivery - Mismanagement of warehouse. Warehouse saturation - Outsourced IS - IS problem : unification of information are bad with CRM and SCM (stockage, store center, call center, sales center) → means degradation of service demands - Bad data storage → they will loose customers : difficulties to retain customers - Efficiency limited on work → impact on Business capabilities - There is inefficiency in Call center : separting - Logistic model (stocks information, rooms, stock rotation) - Internal communication - Higher price than competitors - Relied a lot on printing houses (90% of profit despite only 35% of clients) - Loosing the clients. Loss on stationary retailers segment - Poor after sale services - Weak productivity - Loosing the clients - Client service (Absence of individual approach to each customer; low productivity of the call centers) - Decentralized organization of work - Bad management of costs - Separated CRM systems - Lack of communication between sales and logistics - Non-optimal usage of production facilities