STRENGTHS : - Leader for paper used for writing, printing and graphic - Brand image - Diversity of products - Speed delivery - International presence with 15% of turnover come from abroad - Diversity of Clients (printing houses, retailers, companies) - Price → low price - Differents policies adapted to the clientele - Modern printing equipment - Qualified employees. Skilled and trained personnel - High level of quality - Presence in different market niches - Existing facilities