OPPORTUNITIES: - Considerable amount of market share - Customers would have more personalized services - Transform the storage system in order to reinforce the strenghs more - Centralization of call center will help Papcar to improve their organization - Think about transformations of all sorts of provisions and services that they offered to their clients → digitalization of services - Presence on the market - 20 sales and distribution units - Cycle market - Invest in implementing integrated SCM & CRM - Expansion in the business plan to improve in shares of computer systems - Increasing in demand of printers and photocopiers in company market - Create Web-Services - Opportunity to save cost by restructuring - High level of demand on many types of products